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“The world would be a better place if there were more people like Mr. Beast.”
It’s not uncommon to see this comment in almost every Mr. Beast video. In fact, if you’ve been following him, you’ll notice that the feedback in the comments section is generally positive, with millions of people applauding him for his philanthropic deeds.
Of course, like with any famous youtube account, there are still quite a few trolls and haters. Finding them in a Mr. Beast video however is like finding a needle in a haystack. You’d notice that the like to dislike ratio in all of his videos is at a whopping 98%, which is quite a hard feat to maintain for influencers always at the scrutiny of prying eyes.
With over 51 Million subscribers as of January 2020, it’s sufficient to say that Mr. Beast is one of the most popular, the most well-liked and the most respected youtubers out there.
I mean, how could anyone hate on someone who tries to save the world:
It was the first time ever that an influencer attempted a project as big as this, and for a good cause!
Planting 20 Million Trees? Come on!
It’s fair to say at this point that he’s not only a youtuber, but he’s also an important icon of this generation.
But who exactly is Mr. Beast?
Born as Jimmy Donaldson on May 7, 1998, Mr. Beast had a humble beginning from Kansas. He was raised by his mother and he was living with his brother.
He was only 14 years old when first he started making youtube videos. He started off by filming himself play video games and he posted random videos about his daily life, and anything and everything below the sun.
But it wasn’t only after he posted “Worst Banners on Youtube” in 2016 that he amassed millions of views and subscribers. From there on, his popularity consistently achieved greater heights, with every video gaining much more views than the previous ones.
In 2017 he posted a video called “I Counted to 100,000” where he achieved a milestone of 21 Million views with over 100,000 comments in just a few months. This video became viral not only on youtube but also on other social media sites, and as a result of this, it quickly catapulted his youtube account into massive popularity.
Mr. Beast’s Formula for Success
Let’s be real, lots of influencers are one-hit wonders.
A one-hit wonder is an influencer known for one or two viral videos then fell back into obscurity.
While creating a viral video is already a difficult task in itself, keeping your viewers coming back to your channel and keeping them hooked is a different game.
This is basically the what you call “retention rate” in business. To put it simply, retention rate is the percentage at which your business retains your customers over a period of time. The higher the retention rate, the better for your business (or in this case, the better for your youtube account).
A high retention rate means higher loyalty from your viewers, and higher loyalty translates to higher monetization opportunities.
So how does Mr. Beast consistently rack up tens of millions of views per video?
Mr. Beast, and the most successful youtubers all have something in common.
Their videos make their audiences laugh, or feel second-hand thrill, or in other cases, these videos are highly informative, entertaining or educational. In other words, videos that actually provide VALUE find long-term success in this highly competitive industry.
But of course, it’s not just enough that you’re producing high-quality content. As an example, there could be hundreds, if not, thousands of Iphone unboxing videos out there.
How does Mr. Beast stand out?
By creating UNIQUE content. Mr. Beast knows full well that in order to sustain virality in all his videos, he must produce content that were never done before.
Not only does he understand what people wants to see and would like to see, but he also challenges himself to do the impossible in every video.
His account is designed for “greatness” so to speak, by the way that his viewers and loyal fans know that creating his videos took a lot of money, hard work, time and effort from his part.
Mr. Beast has also mastered the art of creating videos that resonate with his audiences on an emotional level. As the cliche goes, people won’t forgot how you made them feel- is 100% applicable in his case. His videos satiate his viewers’ curiosity while also showing meaningful stories that promotes optimism and inspires hope. This is absolutely what sets him apart from other youtubers out there.
Another great quality that you’ll notice especially if you’re a loyal follower, is that Mr. Beast doesn’t click-bait his fans. When he promises something, he’s consistently true to his words.
In other words, his credibility, honesty and sincerity shines through and that what makes him unique and well-loved by his community.
Generosity and trustworthiness is his BRAND.
Mr. Beast has successfully made a community of loyal fans who share similar values as him. These fans support his every cause and that is to make a world a better place.
He is not only a youtuber, but he’s also a brand. A brand that is known for its generosity and trustworthiness.
Where does Mr. Beast get all his money from?
You all are probably wondering how Mr. Beast can afford to make videos like this:
or this video where he gave away cars for FREE!
He also gave away a few Lamborghinis, some Teslas, a house and lot, and a private island!
And these were just some of the hundreds of videos where Mr. Beast was giving away so much money.
How can Mr. Beast afford to spend so much?
Mr. Beast earns from the advertising revenues from his youtube account.
With over 55 million subscribers, an accumulated 1 Billion views, a high engagement rate, and a high like to dislike ratio, Forbes estimates his youtube earnings at $24 Million.
His youtube earnings are also expected to double or even triple in the near future as he branched out his brand into different other niches namely Mr. Beast Philanthropy, Mr. Beast Shorts, Mr. Beast Gaming, Beast Reacts, and Mr. Beast2.
Mr. Beast also gets multiple sponsorship deals from different companies, and it’s a no brainer to think that he’s earning millions of dollars as his brand can reach hundreds of millions of people worldwide.
He also earns millions from selling merch from his website called ShopMrBeast.com. He said that he uses this revenue to fund those videos without sponsors.
From his video, “Giving My Mom $100,000 (Proudest Day Of My Life)“, Mr. Beast briefly mentioned that he has a bitcoin collection. He didn’t delve further as to the number of bitcoins that he has but if we’re about to guess, it might be valued at hundreds of thousands of dollars, if not millions, if he was an early adopter.
At the end of 2020, he surprised us with yet another extravagant venture as he launched a delivery-only fast food concept called Mr. Beast Burgers at over 300 stores across the United States. Upon its launch, Mr. Beast decided to give away free food plus money. Their fans immediately rushed to the scene and waited for hours just to get a bite of their new offerings. As a result, they couldn’t keep up with the demand and they had to hire more cooks and staff.
Customers can now order via the Mr. Beast Burger app and we could only guess that he’s making millions out of this venture alone.
The Bottomline
Mr. Beast is a marketing genius. He created a brand was able to scale it massively. His value proposition was unique in a way that it wasn’t focused on him, but on ways on how to make the world a better place.
